Koli National Park / Mythical Finland

Destination marketing collaboration in North Karelia, Finland

A curated content collaboration showcasing Koli National Park and the wider Mythical Finland region through high-quality travel storytelling, outdoor photography, and destination-focused social media content. The project highlighted the area’s year-round appeal, combining nature, culture, authentic Finnish experiences, and sustainable travel for the German-speaking market.

Project Goal

The goal of the campaign was to position Koli National Park and the Mythical Finland region as an inspiring, all-season destination for outdoor-loving travelers from German-speaking markets. The collaboration aimed to strengthen destination awareness, create visually strong and emotionally engaging content, and support the region’s international visibility.

My Contribution

Travel photography and visual storytelling.
Social media content creation.
Destination-focused content for the German-speaking market.
Coverage of both summer and winter experiences.
Authentic outdoor and nature-based storytelling for tourism promotion.
Promotion of local, bookable experiences offered by regional businesses.

Content Outputs

Instagram feed posts.
Instagram Stories.
Photography for destination storytelling.
Seasonal coverage across winter and summer.
Nature, landscape, hiking, culture, and experience-based content.
Destination-focused visual storytelling for the German-speaking audience.
Blog articles on gepacktundlos.com.
Komoot tours and routes published for the DACH hiking audience.
Editorial visibility through magazines and newspapers.

Instagram & Blog Topics Covered

Koli in Summer – Lakes, Light & Outdoor Exploration

Summer in Koli is all about long days outdoors, quiet hiking trails, and expansive views over the lake landscape. The content focused on gentle exploration, scenic viewpoints, and the calming atmosphere of the region. From hiking through forests to experiencing the vastness of the Finnish lake district, the summer coverage captured the slow, nature-driven rhythm that defines this time of year. Encounters along the way and authentic local experiences added a personal layer to the storytelling.

Koli in Winter – Nordic Atmosphere & Intense Experiences

In winter, Koli transforms into a completely different world shaped by snow, silence, and a deep Nordic atmosphere. The content highlighted activities such as snowshoeing, cross-country skiing, and winter hiking, combined with unique experiences like sauna and ice swimming. The contrast between cold outdoor adventures and warm, social moments created a strong emotional narrative. Local encounters and shared experiences played a key role in showcasing the region’s character during the winter season.

This content mix showed the destination from multiple angles and made the collaboration more valuable for future tourism marketing use.

Channels and Media

Instagram feed posts.
Instagram Stories.
Photography for website, social media, and destination marketing.
Seasonal visual storytelling.
Content tailored to an audience interested in outdoor travel and authentic Nordic experiences.

Target Market

The campaign was designed for the German-speaking travel market, with a focus on travelers interested in:

Hiking and outdoor experiences.
Nature and landscape photography.
Slow travel and authentic destinations.
Winter activities and Nordic experiences.
Cultural and nature-based tourism.

Seasonal Relevance

The collaboration showed that Koli and Mythical Finland are attractive in both summer and winter.
Summer content emphasized hiking, lake landscapes, and outdoor exploration, while winter content highlighted snow activities, Nordic atmosphere, and the unique seasonal character of the region.

Results

This collaboration created strong visual and editorial assets for the destination and helped communicate the region’s appeal to an international audience. It demonstrated how Finnish regions can be presented through emotionally engaging, high-quality content that inspires travel interest and supports destination branding.